Sponsorship agency · Sports, culture & entertainment
Not a traditional sponsorship agency bolted on beside your team, but a commercial partner that becomes a key part of it. We work hand-in-hand to deliver you long-term commercial partnerships.
Sponsorship expertise as and when you need it.
What we do
Benchmarking against real comparable properties. Pricing built on data. Decks, proposals and partner reports produced at speed.
The team
Representation from those with experiences of success. Understanding what a deal is actually worth. Conversations that turn agreements into a signature.
Who we work with
01 · Rights holders
We audit your assets, benchmark them against comparable properties, price them against data, and take them to market. Then we manage delivery and renewals once agreements are signed.
02 · Brands
We create activation plans that integrate into your existing ecosystem across marketing, content and community, so a sponsorship amplifies what you're already doing rather than sitting beside it.
03 · Agencies
Specialist sponsorship research, access to our benchmarking data and additional implementation resource, delivered to your spec and embedded into your team.
Our methodology
Most companies buy strategy from one place, sales from another, and reporting from nobody. We run the whole thing, or whichever part of it you need.
Full audit of every sponsorable asset you own, benchmarked against peer-stage properties in your actual market.
Rights architecture, pricing models grounded in real comparable data, tiered packages, and the deck that puts it all in front of a sponsor.
Prospect identification with a rationale for every name on the list, personalised outreach, negotiation, and contracting through to signature.
Delivery tracked against what was actually promised, partner reporting that stands up to scrutiny, and a renewal case built on evidence.
Why Wahda
Traditional agencies sell a defined list of deliverables and invoice against it. Your commercial needs rarely arrive in that shape.
We start from what your property actually needs right now, not from a service menu. If that changes next quarter, so does the work.
You're not paying line by line for a deck, a report, a call. You get the function, and we decide together where the effort goes.
A benchmarking report or a bespoke proposal for a specific sponsor takes days, not weeks. Momentum is worth more than polish in a live sales process.
Pricing, packaging and prospecting all run through a tested process built on real market comparables, so every number can be defended in the room.
Contact
Whether you've got a property to commercialise, a sponsorship to activate, or a client request you need support on, send us an introductory brief and we'll come back with a view.
Dubai, UAE